Saturday, 10 January 2009

The essential factor

The passion to turn a product or service into a commercial success is the essential factor that determines the future of a new enterprise. Mistakes are inevitable, no matter how old and experienced the entrepreneur. This is why passion entails flexibility and resiliency.

Is the selling price too high or too low? Are the distribution channels adequate for the product? Should the packaging be improved? What happens if we run out of money? To all these and other questions, the relentless passion of the entrepreneur is already weighing alternative answers.

Lack of capital won't stop the dream, nor lack of contacts, nor massive ridicule. History shows the same story again and again. Scepticism does not need to turn to discouragement. Resistance and difficulties do not need to hit the ship under the waterline. Determination is the essential factor. Let it carry the day.


[Image by chadh under Creative Commons Attribution License. See the license terms under]

1 comment:

Note: only a member of this blog may post a comment.