Monday, 12 January 2009

What I learned from a great salesman

Eugene is the best salesman I've ever met. He is of Russian origin and totally unassuming. He is not an all-enthusiastic type full of fluffy slogans that wear you down. He never annoys customers with too much talk, he prefers to listen.

My attempts to have Eugene reveal his secret to me have always met with a look of incomprehension from his side. "I have no secret," he told me over and over. "I just listen to people and give them what they want."

It took me years to understand the wisdom behind Eugene's simple formula. Good, solid salesmanship is not about manipulation, it's about integrity. The point is not imposing your view on others, but making sure that you meet their needs. If you get that right, you've got it made.


[Image by _neona_ under Creative Commons Attribution License. See the license terms under]

1 comment:

  1. It seems different countries, different cultures, we really can decide things in the same understanding of the difference!
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