Sunday, 3 January 2010

Many things we fear are stories written by marketeers (Part 3 of 3)

Taking the time to assess risks objectively is essential for making good decisions. If you are considering a challenging professional move, forget about irrational fears and ask yourself the right questions: if your new job proves to be a disappointment, what is the actual likelihood of your becoming unemployed? Even if you lost your new position, how long would it reasonably take you to regain employment?

We worry about risks that have been exaggerated by marketeers trying to promote their products or services. Those who sell pension plans frequently paint grim pictures of retired people living in poverty and rightly so. There is no reason why salesmen should refrain from offering their insurance policies, but it is up to us to appraise risks according to their true gravity.

The next time that you hesitate between taking action or staying put, do not make a decision until you have assessed all facts. Make an effort to discard emotions that might be polluting your perception. Quantify the positive and negative aspects; weigh off the severity of risks with the likelihood of their occurrence.

Logical analysis reshapes risks and unveils opportunities. Thoughtfulness replaces concern with prudence and worry with caution. On most occasions, a rational assessment of advantages and disadvantages will prompt individuals to take initiative. Becoming an entrepreneur in your everyday life begins with understanding risks and our ability to deal with them effectively.


[Image by Dimitry B under Creative Commons Attribution License. See the license terms under]