Wednesday, 10 February 2010

A lesson from the life of Antonio Vivaldi
(Part 1 of 4)


Delusion is a bad advisor, hardly better than ignorance or convenience. We all love to hear words of praise and encouragement, although the truth would serve us much better. If we face reality with courage, we can spare ourselves countless trouble in the present and costs in the future. A wise man does not place his trust on agreeable lies.

Wishful thinking has the capability of short-circuiting logic; beliefs that appeal to vanity should be examined with suspicion. Never accept at face value any idea pleasing to the ear, since it might contain more sugar than substance. Such is the case of the exaggerated qualities that many people attribute to enthusiasm.

Never allow self-reliance to render you blind to facts. When we start a new venture, ambition motivates us to move forward and overcome obstacles. Experienced entrepreneurs know how important it is to pursue opportunities with conviction, but they are also aware of the dangers of ignoring market signals.

Growing consumer demand is a key element of success in any commercial undertaking. If your products or services aim at willing buyers, your business should do well. In contrast, if your efforts are met with indifference, you should consider the possibility that your strategy is mistaken.

Feeling enthusiastic about your venture may help you close some sales, but cannot sustain a company in the long-term. If the demand for your products or services does not exist, your activities will be short-lived.

To be continued in Part 2

[Text: http://johnvespasian.blogspot.com]

[Image by Swami Stream under Creative Commons Attribution License. See the license terms under http://creativecommons.org/licenses/by/3.0/us]

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