Sunday, 19 December 2010

Blogging: why, what for, how long (Part 2 of 2)

Marketing virtuosity might quickly attract visitors to a blog during the initial months, but in my view, the critical element in blogging is not the short-term reading, but the long-term writing. If you have nothing to say, if you are not driven to make yourself heard, why on earth do you want to write in the first place?

In contrast to most internet businesses, such as a website selling personalized birthday cakes, a blog is deeply marked by the personality of its author. The bakery that produces birthday cakes wants to achieve its sales target for the week. What a difference with a writer who orchestrates his blog with a time horizon of decades, possibly his whole lifetime.

A hundred million people go daily on-line. In the near future, the number might grow to five hundred million. Many of them would gladly read more blogs if only they found something that appealed to them, something original, sharp, daring perhaps. Write about what you truly like. Given enough time, people with the same interests will find you. Forget about marketing and let your blog speak for itself.


[Image by rayced under Creative Commons Attribution License. See the license terms under]