Tuesday, 16 February 2010
You can easily tell a dead-end project by the massive opposition it generates. If your initiatives create fierce resistance, it might be wise to reconsider your strategy. Some products or services are just impossible to sell at a profit, even if they could greatly benefit potential customers. People choose to ignore whatever conflicts with their convictions.
Entrepreneurs are conscious of the fact that markets possess sensitivity and taste. If you try to impose your views on customers, you will fail. If you try to sell what people find misplaced, your attempts will produce only irritation and waste.
Prosperity and happiness require loyalty to principles and practicality in the implementation. Only fools start fights where everybody loses. Logic and consistency are worthless without a workable plan. Philosophy serves no purpose if it does not help improve your life.
The question is how to accomplish demanding goals while remaining loyal to truth. The story of Roger Williams (1603-1683) provides powerful inspiration about how attain success and well-being by minimizing confrontation, in other words, by taking the path of least resistance.
To be continued in Part 2
[Image by Nicholas_T under Creative Commons Attribution License. See the license terms under http://creativecommons.org/licenses/by/3.0/us]