Monday, 18 October 2010

Never forget to ask the price (Part 1 of 3)


"Inquiring about prices is sinful," wrote scholar Hugh of St. Victor in the year 1130 C.E., "since it only serves to aid the vice of avarice." The medieval mind saw the world as immobile and human beings as passive spectators. Life was something that happened to you. Silent acceptance was regarded as a virtue.

Nine centuries have gone by. The universe has not changed, but we have erred and learned. In our age, looking up prices occupies a good part of our time. We cut off coupons from newspapers and compare discounts from car dealers. We listen to commercials on the radio and participate in auction sales.

Our activities have taken a new course, but to a certain extent, our thinking remains anchored in the Middle Ages. Reflect for a minute and count the people you know who actively pursue price information in their endeavours and act consistently on that knowledge.

To be continued in Part 2

[Text: http://johnvespasian.blogspot.com]

[Image by icelight under Creative Commons Attribution License. See the license terms under http://creativecommons.org/licenses/by/3.0/us]

Never forget to ask the price (Part 1 of 3)


"Inquiring about prices is sinful," wrote scholar Hugh of St. Victor in the year 1130 C.E., "since it only serves to aid the vice of avarice." The medieval mind saw the world as immobile and human beings as passive spectators. Life was something that happened to you. Silent acceptance was regarded as a virtue.

Nine centuries have gone by. The universe has not changed, but we have erred and learned. In our age, looking up prices occupies a good part of our time. We cut off coupons from newspapers and compare discounts from car dealers. We listen to commercials on the radio and participate in auction sales.

Our activities have taken a new course, but to a certain extent, our thinking remains anchored in the Middle Ages. Reflect for a minute and count the people you know who actively pursue price information in their endeavours and act consistently on that knowledge.

To be continued in Part 2

[Text: http://johnvespasian.blogspot.com]

[Image by icelight under Creative Commons Attribution License. See the license terms under http://creativecommons.org/licenses/by/3.0/us]