Thursday, 20 January 2011

In praise of low-key marketing (Part 3 of 4)

The primary obstacle frequently remains invisible and might consist of any of these cases:
  1. Lack of credibility in the marketplace.
  2. Potential customers are unaware that a solution exists to their problem.
  3. High perceived risk of purchasing an unknown product.
  4. The advantages of the product are difficult to explain.
  5. General scepticism of potential buyers about anything new.
  6. Established suppliers dominate the market although they make inferior products.
Luckily, there is one sales method that addresses all those bottlenecks simultaneously. Giving free product samples and service demonstrations has become the marketing system of choice for new products in the 20th century and promises to maintain its prime status in the foreseeable future.

To be continued in Part 4


[Image by coda under Creative Commons Attribution License. See the license terms under]

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