Friday, 21 January 2011

In praise of low-key marketing (Part 4 of 4)


You will not have to seek long to find evidence of this phenomenon. Software programmes are installed and run without charge for six months. Novel delivery services offer you vouchers to transport your packages at no cost for a week. Exotic restaurants invite you to try out their menu without having to pay the bill.

The system of free samples can be practised in dozens of different ways. Complimentary demonstrations of new products and services provide the best proof of their value. Whatever your field of business or professional activity, if you are not already using this sales approach, you may be missing one of the most powerful tools for acquiring new customers.

[Text: http://johnvespasian.blogspot.com]

[Image by sup3r under Creative Commons Attribution License. See the license terms under http://creativecommons.org/licenses/by/3.0/us]

No comments:

Post a Comment

Note: only a member of this blog may post a comment.