Friday, 18 March 2011

Ancient teachings that still apply today (Part 5 of 6)

[4] Salesmanship opens the door to tolerance and friendship. Ancient Romans learned the hard way that a commercial attitude was the only way to maintain a high standard of living. The first and the second century C.E. led to massive wealth creation due to an expansion of tolerance and entrepreneurship across Europe and the Middle East. Conflicts, although frequent, were limited in range.

In the present context, when millions of individuals across the world are devoting their creativity to international commercial ventures, rationality is respected as the cardinal virtue of those who achieve business success. Effective salesmanship is nothing but logic applied to commerce.

To be continued in the next post.


[Image by Antonio Fiol under Creative Commons Attribution License. See the license terms under]