4. RISK PERCEPTION CHANGES THROUGH MARKETING. Many things we fear arise from stories written by marketeers. Why do California residents protect themselves more often against earthquakes than against divorce?
Because salesmen market earthquake insurance very effectively, while at the same time, few couples are aware that a pre-nuptial agreement can protect them against a devastating divorce.
Taking the time to assess risks objectively is essential for making good decisions. If you are considering a challenging professional move, forget about irrational fears and ask yourself the right questions:
- If your new job proves to be a disappointment, what is the actual likelihood of your becoming unemployed?
- Even if you lost your new position, how long would it reasonably take you to regain employment?
[Image by nacholau under Creative Commons Attribution License. See the license terms under http://creativecommons.org/licenses/by/3.0/us]