Wednesday, 2 May 2012

Why more and more people are taking the entrepreneurial road

 Conformity has so many advantages that, nowadays, it has become the choice by default. Few are told that its short-term sweetness must be counterbalanced by long-term blindness. Seldom is the fact mentioned that domestication makes individuals lose their capacity for invention.

Change remains possible, although never easy, and it is often fraught with unintended consequences. This is why tales of horror about the wilderness are conveniently circulated when faith is about to default. "Quitting is not an option," has been written on every wall. Fear of freedom is the only wisdom that many can recall.

What explains then the call of the wild? Why is an increasing number of individuals reassessing past choices and exploring new options? Without a doubt, the following two factors play a major role in motivating individuals to choose an entrepreneurial career:

1.- MASSIVE REDUCTION OF START-UP COSTS. These days, affordable telecommunication services are allowing entrepreneurs to outsource their non-essential business processes around the world at highly competitive prices. The cost of leasing brick-and-mortar retail space has also plummeted in some cities due to the economic recession.

Sophisticated software applications for electronic commerce are now available at low monthly fees. Merchant accounts and professional-looking websites can be set up in less than an hour. A few years ago, this sort of infrastructure would have eaten up most of the capital of a new venture and would have taken months to develop. Now it is immediately available on the web.

Technology has brought entrepreneurship within the reach of everyone. At any age and in any circumstances, individuals can change their lives and go their own way. You just have to decide on the menu. 

Global markets and internet businesses are specially tasty, but failing those, local malls are equally fine. In any case, irrespective of your occupation, adopting an entrepreneurial attitude will contribute to your prosperity and well-being.


[Image by indywriter under Creative Commons Attribution License. See the license terms under]