Are you sure you are moving in the right direction? Check your results and review your strategy. Focus your efforts on projects that are worthy and sustainable

Delusion is a bad advisor, hardly better than ignorance or convenience. We all love to hear words of praise and encouragement, although the truth would serve us much better. If we face reality with courage, we can spare ourselves countless trouble in the present and costs in the future. A wise man does not place his trust on agreeable lies.

Are you sure you are moving in the right direction?

Wishful thinking has the capability of short-circuiting logic; beliefs that appeal to vanity should be examined with suspicion. Never accept at face value any idea pleasing to the ear, since it might contain more sugar than substance. Such is the case of the exaggerated qualities that many people attribute to enthusiasm.

Never allow self-reliance to render you blind to facts. When we start a new venture, ambition motivates us to move forward and overcome obstacles. Experienced entrepreneurs know how important it is to pursue opportunities with conviction, but they are also aware of the dangers of ignoring market signals.

Check your results and review your strategy

Growing consumer demand is a key element of success in any commercial undertaking. If your products or services aim at willing buyers, your business should do well. In contrast, if your efforts are met with indifference, you should consider the possibility that your strategy is mistaken.

Feeling enthusiastic about your venture may help you close some sales, but cannot sustain a company in the long-term. If the demand for your products or services does not exist, your activities will be short-lived.

Focus your efforts on sustainable projects

Markets are constructed in a such a way that practicality and utility weigh heavier than exuberance. In the end, people buy only what they like. No amount of cheerful advertisements can change the fundamental views of consumers.

Every time that a company has tried to sell what people dislike, it has resulted in financial losses. Enthusiastic projects that are not aimed at the public are dead-end propositions. Before you make commitments to an appealing cause, take a moment to examine if it is sustainable.

For more information about rational living and personal development, I refer you to my book The 10 Principles of Rational Living

Text: http://johnvespasian.blogspot.com

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