Delusion is a bad advisor, hardly better than ignorance or convenience. We all love to hear words of praise and encouragement, although the truth would serve us much better. If we face reality with courage, we can spare ourselves countless trouble in the present and costs in the future. A wise man does not place his trust on agreeable lies.
Are you sure you are moving in the right direction?
thinking has the capability of short-circuiting logic; beliefs that
appeal to vanity should be examined with suspicion. Never accept at face
value any idea pleasing to the ear, since it might contain more sugar
than substance. Such is the case of the exaggerated qualities that many
people attribute to enthusiasm.
Never allow self-reliance to
render you blind to facts. When we start a new venture, ambition
motivates us to move forward and overcome obstacles. Experienced
entrepreneurs know how important it is to pursue opportunities with
conviction, but they are also aware of the dangers of ignoring market
Check your results and review your strategy
Growing consumer demand is a key element of success in
any commercial undertaking. If your products or services aim at willing
buyers, your business should do well. In contrast, if your efforts are
met with indifference, you should consider the possibility that your
strategy is mistaken.
Feeling enthusiastic about your venture may
help you close some sales, but cannot sustain a company in the
long-term. If the demand for your products or services does not exist,
your activities will be short-lived.
Focus your efforts on sustainable projects
Markets are constructed in a
such a way that practicality and utility weigh heavier than exuberance.
In the end, people buy only what they like. No amount of cheerful
advertisements can change the fundamental views of consumers.
time that a company has tried to sell what people dislike, it has
resulted in financial losses. Enthusiastic projects that are not aimed
at the public are dead-end propositions. Before you make commitments to
an appealing cause, take a moment to examine if it is sustainable.
For more information about rational living and personal development, I
refer you to my book The
10 Principles of Rational
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