Thursday, 26 December 2013

How to get established with no background, no connections, and very few resources. The method that addresses all those problems simultaneously

In the last five decades, management thinkers have reflected and debated on how to increase the effectiveness of organizations. Different theories have been put forward, argued, and often withdrawn. Even nowadays, only a couple of management precepts enjoy universal acceptance. The bottleneck principle is one of those few.

How to get established with no background, no connections, and very few resources

This rule predicts that the positive short-term benefits of any action will always be the greatest when efforts are focused on removing a bottleneck from a process. For instance, when the production of furniture is being slowed down by assembly difficulties, such bottleneck could be removed by using a simpler fastening procedure.

This formula has been applied successfully thousands of times to speed up manufacturing and service operations. On the other hand, its application has been rare in the field of marketing and sales. In general, entrepreneurs find easier to create new products than finding customers willing to purchase them.

Selling water to thirsty tourists in the desert places you in the ideal marketing position. In that context, you would be able to charge a high price and hardly hear complaints from customers. The reality that most businesses face in our age is precisely the opposite. Large numbers of players compete in each market and customers have become increasingly difficult to reach.

If we try to apply the bottleneck principle to sales, we are going to face, first of all, the question of identifying the critical problem. In the example of furniture manufacturing, we were able to see the assembly difficulties. In contrast, when it comes to marketing, the primary obstacle frequently remains invisible and might consist of any of these cases:

  1. Lack of credibility in the marketplace.
  2. Potential customers are unaware that a solution exists to their problem.
  3. High perceived risk of purchasing an unknown product.
  4. The advantages of the product are difficult to explain.
  5. General scepticism of potential buyers about anything new.
  6. Established suppliers dominate the market although they make inferior products.

The method that addresses all those problems simultaneously

Luckily, there is one sales method that addresses all those bottlenecks simultaneously. Giving free product samples and service demonstrations has become the marketing system of choice for new products in the 20th century and promises to maintain its prime status in the foreseeable future.

You will not have to seek long to find evidence of this phenomenon. Software programmes are installed and run without charge for six months. Novel delivery services offer you vouchers to transport your packages at no cost for a week. Exotic restaurants invite you to try out their menu without having to pay the bill.

The system of free samples can be practised in dozens of different ways. Complimentary demonstrations of new products and services provide the best proof of their value. Whatever your field of business or professional activity, if you are not already using this sales approach, you may be missing one of the most powerful tools for acquiring new customers.


Image by La case photo de Got under Creative Commons Attribution License. See the license terms under

How insomnia warns you about necessary changes in your life. Problems are opportunities for self-development. Focused action is the best approach for attaining peace of mind. Rational solutions are the only ones that work

Sleeping pills have become an everyday accessory in modern society. In Europe or America, Asia or the Middle East, rare is the bathroom closet that does not contain some pharmaceutical product to induce slumber. The solution has become so commonplace that few dare to question it any more.

How insomnia warns you about necessary changes in your life

How did we arrive at such widespread social acceptance of chemical dependence? Certainly not because sleeping pills provide a fully satisfactory solution to the problem. If given a choice, the great majority of insomniacs would prefer to find a remedy for their condition that does not involve using chemical substances.

Sleep difficulties, like any other health problem, can be treated by addressing its cause or its symptoms. Herbs and pharmaceuticals focus on the symptoms of insomnia. Their goal is to replace the natural process of falling asleep by a chemically-induced slumber that lasts a few hours.

Addressing the cause of insomnia is a much more demanding undertaking, since it requires introspection and personal growth. Contrary to what you might have heard, most people usually have little trouble figuring out why they cannot sleep well. Leaving aside environmental aspects such as noise or an uncomfortable bed, the most common causes of insomnia are these four:

  1. An unpleasant job: too boring or too demanding, poor pay, too long hours, high risk of redundancy, an aggressive supervisor, nasty colleagues, professional health risks, excessive stress or fatigue, continuous travel, and so on.
  2. Financial worries: for instance, excessive debt, poverty, investment losses, imminent mortgage foreclosure, risk of bankruptcy, difficulties to collect from debtors, negative cash flow, or being involved in litigation.
  3. Family or personal conflicts: spouse with antagonistic values or interests, betrayal, exploitation, or abandonment, dealing with hostility or discrimination, social isolation, or lack of friends who share the same values and interests.
  4. Health problems: facing heart surgery, awaiting results of critical tests, getting old, suffering from debilitating illness, cancer, or invalidity, extreme overweight or underweight, and any other serious medical condition.

Problems are opportunities for self-development

At any given time, most of us will be going through one or several of the above-mentioned situations. Since problems tend to succeed each other at an amazing speed, one will never lack excuses to resort to sleeping pills. Nevertheless, in each case, we will be much better off by using philosophy to achieve serenity.

The antidote to insomnia is peace of mind. No other alternative, cure, or remedy can address successfully the cause of sleep difficulties. All other options have failed and serenity is the only one that works. What is the process of acquiring and maintaining peace of mind? Which steps should one take?

Eliminating anxiety and stress permanently is equivalent to modifying the structure of a house. Such fundamental change can be carried out, but only with care and little by little. If done properly, it will not weaken the building. The resulting edifice will offer additional space and a more pleasant environment to live and rest.

Focused action is the best approach for attaining peace of mind

Dozens of self-help books propound auto-suggestion as the key to achieving success in life. Even if that promise proved true, would it also put an end to insomnia? Let us not forget that sleeping well is a direct consequence of achieving peace of mind, which must come from consistent thinking. For this reason, I submit that the best way to attain serenity and a good sleep at night comprises five elements:
  • Identify your most important problem and write it down.
  • Find out who has solved a similar problem satisfactorily and how he did it.
  • Study the solution, adapt it to your life, and make a detailed plan.
  • Start implementing the plan right away by taking the first step.
  • Follow up your progress and remind yourself daily that you are on the track to recovery.

A dramatic example will illustrate the process. Imagine an individual who has just been diagnosed with cancer. He is told that his illness is in a beginning stage and that he has sufficient time to explore different treatments with good prospects of recovery. On hearing the news, his anxiety mounts and, at night, he has difficulties to sleep.

Such situation leaves little doubt about what your most important problem is. Taking sleeping pills, assuming that they are not contraindicated for cancer, may help you get a few hours of rest, but will not reduce your preoccupation during the time you are awake.

The rational approach starts with gathering information about available treatments, reading success stories, and possibly talking to some of those who have recovered. Once you choose a path of action with reasonable chances of success, you will begin to turn your worry into uncertainty.

As you learn more details about the treatment, your mind will progressively consolidate a schedule of events. You will know what you have to do, at which time, and the results that you can expect. In parallel, your general mood will improve. Your newly-found positive anticipations will lead to regained self-confidence.

Rational solutions are the only ones that work

Implementing your plan, tracking your results, and making any necessary adjustment in your actions, will in most cases reduce your anxiety and stress. This process should naturally lead to better rest at night without need of sleeping pills. In addition, you will be now equipped with a higher level of self-reliance that should benefit all areas of your life.

Does it sound difficult? No wonder, because few endeavours are as demanding as changing our fundamental patterns. A victory over insomnia without resorting to sleeping pills usually results from facing effectively a major problem in our lives, whether professional, medical, or in relationships. May your success be uncontested so that, after a while, you will remember all this just as another milestone in your personal growth.


Image by rosemanios under Creative Commons Attribution License. See the license terms under

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