Thursday, 19 June 2014

Science has identified the two driving success factors of most human undertakings. Develop a clear idea of what you want to achieve. Move forward in a cautious, thoughtful, and persistent manner

"Love goes towards love, as schoolboys from their books," wrote Shakespeare in Romeo and Juliet. Since the 17th century, times have changed to remain essentially the same. Is it not a force akin to love that moves customers in the direction of their favourite product? Or spectators to watch every game of their preferred team?

Science has identified the two driving success factors of most human undertakings

Luckily for us, modern men and women, hundred of years of accumulated science have identified the keys to success in romantic and business undertakings. Is it not high time to proclaim that marketing wisdom has rendered Shakespeare's plays obsolete for didactic purposes?

Theatre might continue to exist as harmless entertainment for summer nights, but when it comes to learning dating and salesmanship, you are much better served by the teachings of hard science. Won't you agree with me that only fools would refuse to adopt a proven formula that knows no contrary views? Here is my condensed version of modern marketing truth:

1. Develop a clear idea of what you want to achieve


An entrepreneur promoting a new product or service would be ill advised to walk around blindly trying to convince everybody he meets to make a purchase. Most likely, in that way, he would just waste his resources and make no sales at all.

Like in dating, efficient salesmen establish minimum requirements for their prospects. If you identify your prerequisites in advance, you will be able to discard quickly anybody who doesn't hit the mark. Draw a sharp picture of your target and focus your marketing energy like a laser.

2. Move forward in a cautious, thoughtful, and persistent manner


Investors know that the best kind of assets are those who produce long-term compound growth with little risk. What you want to avoid is a situation where you must continuously shift your money from place to place. Even if you manage to make a decent return on your investment, the need to reinvent the wheel every day will leave you too exhausted to enjoy life.

Effective start-up marketing is about acquiring a few enthusiastic customers who tell their friends about the unique experience that you can provide. In the case of dating, it is even more important that uniqueness in the being goes along with consistency in the telling. From this perspective, dating is a one-number game and marketing is the same.

Anyway, should the scientific formula fail, you can always go back to classical theatre for inspiration. Marketing is, in a way, distilled philosophy, an almost exact discipline as you know, or as Shakespeare wrote in his most famous play: "Hang up philosophy, unless philosophy can make a Juliet!"


For more information about rational living and personal development, I refer you to my book The 10 Principles of Rational Living

[Text: http://johnvespasian.blogspot.com]

[Image by SearchNetMedia under Creative Commons Attribution License. See the license terms under http://creativecommons.org/licenses/by/3.0/us]

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