"Love goes towards love, as schoolboys from their books," wrote Shakespeare in Romeo and Juliet. Since the 17th century, times have changed to remain essentially the same. Is it not a force akin to love that moves customers in the direction of their favourite product? Or spectators to watch every game of their preferred team?
The two primary success factors
for us, modern men and women, hundred of years of accumulated science
have identified the keys to success in romantic and business
undertakings. Is it not high time to proclaim that marketing wisdom has
rendered Shakespeare's plays obsolete for didactic purposes?
might continue to exist as harmless entertainment for summer nights,
but when it comes to learning dating and salesmanship, you are much
better served by the teachings of hard science. Won't you agree with me
that only fools would refuse to adopt a proven formula that knows no
contrary views? Here is my condensed version of modern marketing truth:
1. A clear idea of what you want
An entrepreneur promoting
a new product or service would be ill advised to walk around blindly
trying to convince everybody he meets to make a purchase. Most likely,
in that way, he would just waste his resources and make no sales at all.
in dating, efficient salesmen establish minimum requirements for their
prospects. If you identify your prerequisites in advance, you will be
able to discard quickly anybody who doesn't hit the mark. Draw a sharp
picture of your target and focus your marketing energy like a laser.
2. Thoughtful persistence
Investors know that the
best kind of assets are those who produce long-term compound growth
with little risk. What you want to avoid is a situation where you must
continuously shift your money from place to place. Even if you manage to
make a decent return on your investment, the need to reinvent the wheel
every day will leave you too exhausted to enjoy life.
start-up marketing is about acquiring a few enthusiastic customers who
tell their friends about the unique experience that you can provide. In
the case of dating, it is even more important that uniqueness in the
being goes along with consistency in the telling. From this perspective,
dating is a one-number game and marketing is the same.
should the scientific formula fail, you can always go back to classical
theatre for inspiration. Marketing is, in a way, distilled philosophy,
an almost exact discipline as you know, or as Shakespeare wrote in his
most famous play: "Hang up philosophy, unless philosophy can make a
For more information about rational living and personal development, I refer you to my book The 10 Principles of Rational Living
[Image by SearchNetMedia under Creative Commons Attribution License. See the license terms under http://creativecommons.org/licenses/by/3.0/us]